How to Successfully Answer Google’s Questionnaire After Closed Testing (Phrazio English Phrasal Verbs)

Once your testing is complete, filling out Google’s questionnaire is a critical step in moving your app to production. Thoughtful, detailed responses can make all the difference in demonstrating your app’s readiness. Here’s how to approach this process, illustrated with a case study of the app Phrazio English Phrasal Verbs.

Case Study: Phrazio English Phrasal Verbs

Phrazio underwent two app updates during closed testing, with one feedback collected after each update in PlayStore Console. The app had around 30 testers, with only 10 actively engaging daily.

Understanding the Purpose of the Questionnaire

Google’s questionnaire evaluates:

• The quality of your closed testing process.

• The engagement levels of your testers.

• How well you addressed tester feedback.

• Your understanding of your target audience and the value your app offers.

Thoughtful, detailed answers signal readiness and professionalism. Below are questions and tips to help you craft effective responses.

1. Recruitment: How Did You Find Your Testers?

Question: How did you recruit users for your closed test?

Example Answer:

“For my closed test, I primarily relied on a Professional Testers Team. These testers are experienced in app testing, ensuring that the feedback is professional and covers various use cases. This team allowed for a more thorough and structured testing process.”

Tips for Writing:

• Highlight the professionalism of your testers or diversity if applicable.

• Mention structured recruitment methods to show thorough planning.

2. Ease of Recruitment: How Difficult Was It?

Question: How easy was it to recruit testers for your app?

Example Answer:

“Easy.”

Tips for Writing:

• Be concise but confident. If recruitment was easy due to well-planned strategies, you can mention that.

3. Tester Engagement: Did They Actively Participate?

Question: Describe the engagement you received from testers during your closed test.

Example Answer:

“Testers used the app as real users would, exploring all features and practicing English phrasal verbs. Their engagement matched the expected behavior, providing valuable feedback that helped ensure the app is effective and user-friendly for its intended audience.”

Tips for Writing:

• Emphasize realistic engagement that mirrors your target audience.

• Highlight how testers interacted with the app’s key features.

• Mention any unique insights from engagement.

4. Feedback Collection: What Did You Learn?

Question: Provide a summary of the feedback that you received from testers. Include how you collected the feedback.

Example Answer:

“Testers provided feedback on app crashes and startup performance, highlighting these as key issues. Feedback was collected through detailed reports shared via email. This allowed us to identify and address these issues to improve the app’s reliability and speed.”

Tips for Writing:

• Specify the method used to collect feedback (e.g., reports, emails, surveys).

• Focus on actionable feedback that led to improvements.

• Avoid vague phrases like “some feedback” without elaboration.

5. Target Audience: Who Is Your App For?

Question: Who is the intended audience of your app?

Example Answer:

“The intended audience for my app is individuals learning English as a second language who want to improve their understanding and usage of phrasal verbs. It’s designed for learners of all levels, from beginners to advanced, who seek practical tools to enhance their vocabulary and language skills.”

Tips for Writing:

• Clearly define the target audience.

• Be specific about their needs and how the app addresses them.

6. Value Proposition: How Does Your App Help Users?

Question: Describe how your app provides value to users.

Example Answer:

“The app helps users master English phrasal verbs with clear explanations, and examples. It ensures smooth performance, offline access, and a user-friendly design, providing an engaging and reliable learning experience that motivates consistent practice.”

Tips for Writing:

• Focus on unique features that enhance user experience.

• Highlight practical benefits for the intended audience.

7. Changes Made: What Did You Improve?

Question: What changes did you make to your app based on what you learned during your closed test?

Example Answer:

“Based on the closed test, I fixed a crash issue and optimized startup performance to improve reliability and speed. Minor UI adjustments were also made for better navigation and usability, ensuring a smoother, more user-friendly experience aligned with user feedback.”

Tips for Writing:

• List specific, measurable changes made during closed testing.

• Connect each change to tester feedback.

8. Production Readiness: Why Is Your App Ready?

Question: How did you decide that your app is ready for production?

Example Answer:

“The app is ready for production after thorough testing showed it is stable, reliable, and meets user expectations. Feedback from testers confirmed that all features function correctly, performance issues were resolved, and the app delivers value to its target audience.”

Tips for Writing:

• Emphasize rigorous testing and positive feedback.

• Highlight how improvements resolved critical issues.

Key Takeaways

1. Write in Detail: Elaborate on your answers to demonstrate readiness. Short answers may suggest lack of preparation.

2. Focus on Feedback: Show how tester input directly influenced your improvements.

3. Demonstrate Value: Clearly outline the unique value your app offers.

4. Be Honest: Authenticity matters more than perfection.

5. Review Before Submitting: Ensure your answers are error-free and convey professionalism.

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While following this approach worked for us, it does not guarantee successful approval from Google. Use this as a reference to structure your responses and increase your chances of success.

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